When I think of Marketing, the first thing that pops into my head is the 4 P’s of marketing. Little do people realize that when trying to find a job, they are marketing themselves. So my thought process is always: where do the 4 P’s come into that type of marketing?
- Product: When trying to find a job, you become the product. You are the product that you want other companies to ‘buy’. What sets you apart from all the other products (applicants)? This is the time to brag about yourself and what you have to offer in comparison to everyone else.
- Price: That would be your salary-when they do decide to hire you, how much are they going to pay for you? This is something that you will have a say in, there’s almost always a place for a desired salary on many applications. Not always, but a good majority of the time.
- Place: This one is pretty straight forward-where do you want to work? This could be a variety of places, just know that where ever you do choose, you need to be educated on that company because in essence, that’s where you want to work.
- Promotion: This is all the fluff that you are going to give yourself. What are you going to want to highlight about your resume to a specific place? Know the company you want, and know enough about them that you have a good idea of what is going to appeal to them.
This idea of marketing yourself has always been interesting to me, and I don’t think that people pay as much attention to it as they should. There is so much more to applying for a job than just filling out an application. Especially if this is a career that you want on a long-term basis.
With this idea of marketing yourself, how do you know where to market yourself? If you aren’t surprised by my posts about social media, then you probably won’t be surprised to hear that many employees are now turning to social media to find potential future employees.
A huge social network that can benefit you and your future career, is most definitely LinkedIn. LinkedIn is basically a Facebook, but build around people’s resumes. It’s an online resume, where numerous companies can go searching for candidates that best fit their company. On top of that, you as a user can search companies that you think might be the best fit for you.
In today’s day in age, an online presence and network is just as important as personal contacts. Typically, we spend more time online connecting with people than we do in real life. So why not use this technology to your advantage? It can save you time and energy in the future, and you can find a ton of different kinds of information online. In a changing world, we need to learn how to adapt and use technology to our advantage instead of letting it take over our lives.